Feature menu

Feature menu

Feature menu

The goal of this project is to find paths that offer the best experience for the end customer to interact with the company through digital channels.

Category:

Discovery/ UX Design

Industry

Agribusiness

Duration

4 months

Context

This client provided a personalized service to the customers through the sales team. However, some customers and the salespeople themselves began to feel the need to have a self-service channel for the customers.

This way, they would have the autonomy to access specific information without needing to contact the sales team.

User profile

In general, agribusiness clients like technology, but here in Brazil we face internet connectivity problems in most of the country, making digital inclusion in some processes more complicated.

Despite this lack of connectivity, it is worth noting 2 customer profiles that are very enthusiastic about digital tools:

  • Customers with a management profile: they are usually very engaged in social networks and like to be influencers in the agribusiness world

  • Another profile is communicators: they are usually very involved in communities, love to make recommendations and get tips from neighbors.

Challenges & opportunities

From this problem, the opportunity to create a menu of features to be available to the customer arose.

In addition to the indication of what each feature is, the following information was included:

  • More Adherent Channel Thermometer

  • Identification of which stages of the customer's journey the feature impacts

  • Verification if the feature has already been developed for the internal team on the roadmap

  • Technical Effort x Business Value and User Value Matrix

    Challenges:

  • Continue a work that was already being developed

  • List relevant and strategic information to assist stakeholders in decision making

  • Relate various parameters in a simple and objective way

User profile

From this problem, the opportunity to create a menu of features to be available to the customer arose.

In addition to the indication of what each feature is, the following information was included:

  • More Adherent Channel Thermometer

  • Identification of which stages of the customer's journey the feature impacts

  • Verification if the feature has already been developed for the internal team on the roadmap

  • Technical Effort x Business Value and User Value Matrix

    Challenges:

  • Continue a work that was already being developed

  • List relevant and strategic information to assist stakeholders in decision making

  • Relate various parameters in a simple and objective way

From this problem, the opportunity to create a menu of features to be available to the customer arose.

In addition to the indication of what each feature is, the following information was included:

  • More Adherent Channel Thermometer

  • Identification of which stages of the customer's journey the feature impacts

  • Verification if the feature has already been developed for the internal team on the roadmap

  • Technical Effort x Business Value and User Value Matrix

    Challenges:

  • Continue a work that was already being developed

  • List relevant and strategic information to assist stakeholders in decision making

  • Relate various parameters in a simple and objective way

Process

This project was developed with several hands. It was initiated by UX Lead Alexandre Lopes (who worked in the initial phases) and during my work in the analysis and material assembly phases, I could count on the support of Design OPS Lead Deborah Spigariol.

My roles:

  • Analysis and consolidation of workshops

  • Analysis of the research team's materials and listing important benchmarks for each functionality.

  • Study of the channels indicated during the workshop, from the experience perspective

  • Dynamic with the design team, to relate the functionalities that emerged during the workshops with the roadmap of each squad

  • Creation and assembly of each functionality card

  • Assembly and presentation of the menu to the stakeholders

From this problem, the opportunity to create a menu of features to be available to the customer arose.

In addition to the indication of what each feature is, the following information was included:

  • More Adherent Channel Thermometer

  • Identification of which stages of the customer's journey the feature impacts

  • Verification if the feature has already been developed for the internal team on the roadmap

  • Technical Effort x Business Value and User Value Matrix

    Challenges:

  • Continue a work that was already being developed

  • List relevant and strategic information to assist stakeholders in decision making

  • Relate various parameters in a simple and objective way

Result

With the material ready, some presentation sessions of the results were made for the stakeholders and the other teams involved in the workshops.

Contacts

Contacts

Contacts