Event chatbot

Event chatbot

Event chatbot

How can a chatbot help with the communication of your event?

Category:

UX Design/ UX Writing

Industry

Communication

Duration

2 months

Context

This client usually holds events on chatbots annually in Brazil. Normally, the planning of these events begins with a 1-year advance, but in 2020, it was the year when the COVID-19 pandemic broke out. For this reason, it was necessary to restructure all the planning done months earlier, since the event would no longer be in person, but online.

User profile

The audience of this event was quite diverse: from people who already work with chatbots and have a lot of experience with this type of communication, to people who have never interacted.

Challenges & opportunities

Challenges

  • Developing the chatbot for multiple languages, for this it was necessary to rethink the collection of some data such as: phone number

  • Due to the restructuring, the development time ended up needing to be reduced

  • During the event, the client requested the inclusion of a new functionality


Opportunities:

  • Running a co-creation workshop with the stakeholders, this way it was possible to align the expectations with the deadlines

  • Negotiating 3 delivery deadlines, this way, we were able to deliver the functionalities with a high degree of complexity effectively and very well tested

  • For the inclusion of the last-minute functionality, we had the opportunity to reuse points from the conversational flow that were already developed.


User profile

Challenges

  • Developing the chatbot for multiple languages, for this it was necessary to rethink the collection of some data such as: phone number

  • Due to the restructuring, the development time ended up needing to be reduced

  • During the event, the client requested the inclusion of a new functionality


Opportunities:

  • Running a co-creation workshop with the stakeholders, this way it was possible to align the expectations with the deadlines

  • Negotiating 3 delivery deadlines, this way, we were able to deliver the functionalities with a high degree of complexity effectively and very well tested

  • For the inclusion of the last-minute functionality, we had the opportunity to reuse points from the conversational flow that were already developed.


Challenges

  • Developing the chatbot for multiple languages, for this it was necessary to rethink the collection of some data such as: phone number

  • Due to the restructuring, the development time ended up needing to be reduced

  • During the event, the client requested the inclusion of a new functionality


Opportunities:

  • Running a co-creation workshop with the stakeholders, this way it was possible to align the expectations with the deadlines

  • Negotiating 3 delivery deadlines, this way, we were able to deliver the functionalities with a high degree of complexity effectively and very well tested

  • For the inclusion of the last-minute functionality, we had the opportunity to reuse points from the conversational flow that were already developed.


Process

My performances

  • Benchmarking with competitors

  • Co-creation workshop with stakeholders

  • Development of conversational flows

  • Client approval on flow designs

  • Analysis of delivered materials (content, speakers, images, etc.)

  • Assist in pre and post-production testing

Challenges

  • Developing the chatbot for multiple languages, for this it was necessary to rethink the collection of some data such as: phone number

  • Due to the restructuring, the development time ended up needing to be reduced

  • During the event, the client requested the inclusion of a new functionality


Opportunities:

  • Running a co-creation workshop with the stakeholders, this way it was possible to align the expectations with the deadlines

  • Negotiating 3 delivery deadlines, this way, we were able to deliver the functionalities with a high degree of complexity effectively and very well tested

  • For the inclusion of the last-minute functionality, we had the opportunity to reuse points from the conversational flow that were already developed.


Result

During the event the chatbot generated over 80% of new leads and as a result the client started investing more in developing the contact, as it ended up becoming one of the main lead generators in the client's strategy.



Another point was that the analysis carried out after the event indicated that 85% of users who interacted with the chatbot liked the experience.

Contacts

Contacts

Contacts